Skills
creative leadership, Campaign concepting, Brand Guidelines, content strategy, copywriting, public relations, brand partnerships, social media strategy, internal communications
Experience
Ellevest • Director, Copy + Content, 2022 - Present
Built one of the largest and most engaged social communities in US financial services. Member of the senior leadership team responsible for strategic brand decisions from Series B through digital acquisition — supported 2x revenue growth while mentoring and leading high-performing creative and content team.
Ellevest • Senior Brand Copywriter + Strategist, 2019 - 2022
Responsible for the development and execution of Ellevest’s brand strategy and brand guidelines — led campaign development from concept through execution across integrated platforms, with a focus on digital channels.
Consultant • Senior Brand Copywriter + Strategist, 2018 - 2019
Clients: Women’s Sports Foundation, Native Shoes, Clearly, Toptable Group, and Tractor Everyday Healthy Foods.
Lululemon Athletica • Copywriter, 2014 - 2018
Developed global brand campaigns across e-commerce, product education, editorial content, video, community events, and paid media as part of the creative team. Owned creative guidelines and strategic partnerships for ivivva, the girls athletic apparel brand created by lululemon (2009-2024) — work included limited edition collection with Pottery Barn and collaborations with renowned photographer Kate T. Parker.
Maple Leaf Sports & Entertainment • Communications Coordinator, 2012 - 2014
Oversaw the MLSE Foundation’s community communications for the Toronto Raptors, Toronto Maple Leafs, Toronto FC, and Toronto Marlies to inspire local youth through the power of sport.
Leukemia & Lymphoma Society of Canada • Campaign Manager, 2010 - 2012
Led cross-functional team, developed program plan, and oversaw budget, recruitment, volunteers, marketing, fundraising, and sponsorship.
J. Walter Thompson • Account Executive • 2008 - 2010
Oversaw marketing campaigns for Tim Hortons and the US Virgin Islands Department of Tourism. Managed Brandaid Project partnership with the Government of Canada and Hudson’s Bay Company.
Kilgannon • Account Coordinator • 2007 - 2008
Developed creative strategy and oversaw campaign execution for Attorneys’ Title Insurance Fund, Inc. and Partnership Against Domestic Violence.
Education
Union College • Bachelor of Arts, Fine Arts + English, 2006
Dean’s List, Charles Alexander Richmond Prize for excellence in the arts