Skills

STRATEGIC MARKETING, BRAND STORYTELLING, creative leadership, Campaign concepting, Brand Guidelines, content strategy, copywriting, public relations, partnerships, social media strategy, internal communications

Experience

Ellevest • CMO, 2025 - Present

Leads the development and execution of all marketing initiatives, including brand strategy and communications, to drive growth, engagement, and awareness.

Ellevest • Director, CREATIVE + Content, 2022 - 2025

Member of the senior leadership team overseeing strategic brand decisions from Series B through digital acquisition — drove 2x revenue growth while mentoring a high-performing team and building one of the largest, most engaged social communities in US financial services.

Ellevest • Senior Brand Copywriter + Strategist, 2019 - 2022

Responsible for the development of Ellevest’s brand strategy — led campaign development across integrated platforms, with a focus on digital channels.

Lululemon Athletica • Copywriter, 2014 - 2018

Developed global campaigns as part of the creative team. Owned creative strategy and partnerships for ivivva, the girls athletic apparel brand created by lululemon (2009-2024) — work included a limited edition collection with Pottery Barn and collaborations with renowned photographer Kate T. Parker.

Maple Leaf Sports & Entertainment • Communications Coordinator, 2012 - 2014

Oversaw community communications for the Toronto Raptors, Toronto Maple Leafs, Toronto FC, and Toronto Marlies to inspire local youth through the power of sport.

Leukemia & Lymphoma Society of Canada • Campaign Manager, 2010 - 2012

Led cross-functional team, developed program plan, and oversaw budget, recruitment, volunteers, marketing, fundraising, and sponsorship.

Wunderman Thompson (Formerly J. Walter Thompson) • Account Executive • 2008 - 2010

Clients: Tim Hortons, the US Virgin Islands Department of Tourism, Brandaid Project partnership with the Government of Canada and Hudson’s Bay Company

Dalton (Formerly Kilgannon) • Account Coordinator • 2007 - 2008

Clients: Attorneys’ Title Insurance Fund, Inc., Partnership Against Domestic Violence

Education

Union College • Bachelor of Arts, Fine Arts + English, 2006

Dean’s List, Charles Alexander Richmond Prize for excellence in fine arts