Skills

creative leadership, Campaign concepting, Brand Guidelines, content strategy, copywriting, public relations, brand partnerships, social media strategy, internal communications

Experience

Ellevest • Director, Copy + Content, 2022 - Present

Built one of the largest and most engaged social communities in US financial services. Member of the senior leadership team responsible for strategic brand decisions from Series B through digital acquisition — supported 2x revenue growth while mentoring and leading high-performing creative and content team.

Ellevest • Senior Brand Copywriter + Strategist, 2019 - 2022

Responsible for the development of Ellevest’s brand strategy — led campaign development across integrated platforms, with a focus on digital channels.

Consultant • Senior Brand Copywriter + Strategist, 2018 - 2019

Clients: Women’s Sports Foundation, Native Shoes, Clearly, Toptable Group, Tractor Everyday Healthy Foods

Lululemon Athletica • Copywriter, 2014 - 2018

Developed global campaigns as part of the brand creative team. Owned creative strategy and partnerships for ivivva, the girls athletic apparel brand created by lululemon (2009-2024) — work included a limited edition collection with Pottery Barn and collaborations with renowned photographer Kate T. Parker.

Maple Leaf Sports & Entertainment • Communications Coordinator, 2012 - 2014

Oversaw community communications for the Toronto Raptors, Toronto Maple Leafs, Toronto FC, and Toronto Marlies to inspire local youth through the power of sport.

Leukemia & Lymphoma Society of Canada • Campaign Manager, 2010 - 2012

Led cross-functional team, developed program plan, and oversaw budget, recruitment, volunteers, marketing, fundraising, and sponsorship.

J. Walter Thompson • Account Executive • 2008 - 2010

Clients: Tim Hortons, the US Virgin Islands Department of Tourism, Brandaid Project partnership with the Government of Canada and Hudson’s Bay Company

Kilgannon • Account Coordinator • 2007 - 2008

Clients: Attorneys’ Title Insurance Fund, Inc., Partnership Against Domestic Violence

Education

Union College • Bachelor of Arts, Fine Arts + English, 2006

Dean’s List, Charles Alexander Richmond Prize for excellence in the arts