Managed and mentored a talented team of writers, designers, freelancers, and social media manager to deliver a compelling, insights-based creative and content strategy to get more money in the hands of women. The result? One of the largest and most engaged social communities in US financial services.
Developed global brand campaigns across e-commerce, product education, editorial content, video, product description copy, community events, and paid media as part of the creative team.
Owned all copy touchpoints, creative guidelines and strategic partnerships for ivivva, the girls athletic apparel brand created by lululemon (2009-2024) — work included limited edition collection with Pottery Barn and collaborations with renowned photographer Kate T. Parker. The brand was designed to help girls ages 6–14 perform their best in a variety of activities, including dance, running, and yoga.
Each time you wear a pair of Native Shoes, you are making an impact. Creative concepting and copywriting for social channels, brand campaigns, product description copy, and email.
